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Dave Spade is No Longer a BCPoker Ambassador
- Dave 'Spade' Erquiaga's BCPoker partnership ends after a few months.
- Partnership details suggested engagement beyond standard branding.
- Future plans involve joining a 'bigger' brand, per social media post.
Dave “Spade” Erquiaga appears to no longer be prominently featured as a BCPoker ambassador, only a few months after publicly announcing his partnership with the operator.
In a short post on Social Media today, he announced that he and BCPoker mutually agreed on terminating the ambassador contract.
In a short post on Social Media today, he announced that he and BCPoker mutually agreed on terminating the ambassador contract.
When Dave Spade signed with BCPoker
Erquiaga’s partnership announcement was made through his public Facebook page at the end of January. In that post, he said he was “officially partnering” with BCPoker and explicitly framed the deal as an Elite Partner arrangement. He also outlined the substance of the role, pointing to player development, community growth and practical poker value rather than a simple logo-wearing ambassador setup.
That wording mattered, because it suggested a more hands-on role than a standard promotional agreement. The partnership looked positioned around educational and community-facing activity, which would have given BCPoker a more poker-native voice in markets where serious players still respond better to trusted grinders than to celebrity endorsers.
That wording mattered, because it suggested a more hands-on role than a standard promotional agreement. The partnership looked positioned around educational and community-facing activity, which would have given BCPoker a more poker-native voice in markets where serious players still respond better to trusted grinders than to celebrity endorsers.
Why it now looks like the partnership may have ended
The strongest public signal is not a termination statement, but visibility.
BCPoker’s current website prominently promotes a “Meet Our Partners” section, yet Erquiaga does not appear in the surfaced material returned from the site, despite the brand clearly continuing to lean on partner and ambassador marketing.
BCPoker’s current website prominently promotes a “Meet Our Partners” section, yet Erquiaga does not appear in the surfaced material returned from the site, despite the brand clearly continuing to lean on partner and ambassador marketing.
The post on Social Media by Dave Spade cleary states that he is no longer a brand ambassador and that he will be joining another "bigger" brand soon.
Possible Reasons
Without a formal statement from BCPoker, any explanation has to stay in the realm of plausible industry reasoning rather than asserted fact.
The first possibility is that the arrangement was always short term. Many poker partnerships are campaign-based and built around launch windows, content bursts or regional acquisition efforts rather than year-long ambassador programmes. Nothing in the public material confirms contract length, so that remains possible.
A second possibility is a shift in brand priorities. BCPoker has leaned heavily into broad entertainment, celebrity and crossover marketing, and operators sometimes move budget away from poker-specific ambassadors when they believe larger-reach names better fit the acquisition strategy. The current site presentation, which continues to highlight partners and ambassadors while not visibly featuring Erquiaga, is consistent with that sort of reshuffle.
We expect BCPoker to give their announcement any time soon.
A second possibility is a shift in brand priorities. BCPoker has leaned heavily into broad entertainment, celebrity and crossover marketing, and operators sometimes move budget away from poker-specific ambassadors when they believe larger-reach names better fit the acquisition strategy. The current site presentation, which continues to highlight partners and ambassadors while not visibly featuring Erquiaga, is consistent with that sort of reshuffle.
We expect BCPoker to give their announcement any time soon.
Who is Dave Spade?
Dave “Spade” Erquiaga is a Filipino poker player and poker coach who presents himself publicly as a pro player, coach, brand ambassador and entrepreneur. His public profiles also position him as a poker content figure and marketing personality, which is why he has shown up in both tournament-facing and promotional poker roles.
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