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Stake Poker’s Latest Campaign Features UFC Champion Alex Pereira
- Alex Pereira stars in Stake.com's new poker campaign.
- Stake aims to bridge UFC and poker communities.
- Pereira's role expansion signals Stake's broader gaming ambitions.
UFC champion Alex Pereira, partnered with Stake.com since 2024, now stars in a new campaign promoting Stake’s poker vertical.
Since February 2024, Alex Pereira has been a high-profile brand ambassador for Stake.com, primarily tied to its UFC betting sponsorship.
Now, in a fresh shift, Pereira appears in a video ad promoting Stake.com’s poker vertical — signaling a crossover between his fighting persona and the world of online poker. This new campaign positions him as not just a UFC ambassador, but a face of Stake’s broader gaming ambitions.
Stake.com’s Official UFC Betting Partner Status
Stake.com is publicly recognized as an official UFC betting partner, integrating UFC branding, promotions, and athlete ambassadors into its sportsbook offering.
From the official Alex Pereira sponsorship page, Stake highlights his striking legacy, global appeal, and alignment with the brand’s ambition.
The New Poker Campaign – Pereira Moves into Stake Poker
While Pereira’s role with Stake has traditionally centered on UFC and sportsbook content, his recent appearance in a Stake Poker campaign marks an expansion. It suggests Stake wants to leverage his brand beyond just UFC fans.
Brand Depth & Cross-Vertical Credibility
By featuring Pereira in a Stake Poker campaign, Stake leverages his reputation, infusing legitimacy into its poker product rather than merely a sportsbook.
Pereira brings UFC fans who might not yet engage with poker. His image helps bridge the communities and possibly convert fight fans into poker players.
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